What Are Local Citations?
Local citations refer to any mention of your business’s name, address, and phone number (NAP) on the Internet. These mentions can appear in online directories, review sites, social media platforms, or local blogs. They act like digital references for your business, making it easier for potential customers and search engines to find you.
They aim to help users get in touch with your business and boost your company’s local SEO and ranking in search engines like Google.
The information you can include in the Local Citation of your business’s NAP, hours of operation, content (videos & photos), social media links, and reviews.
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Types Of Citation Sites
There are two main types of local citations: structured and unstructured.
1. Structured Citations
Structured citations are listings where your business information is displayed consistently and standardized. They appear on directories and platforms with some specific information, like Name, Address, and Phone number (NAP).
Examples of structured citation sites:
- Google My Business
- Yelp
- Yellow Pages
- Bing Places
Why They Matter:
2. Unstructured Citations
- Local news websites
- Blog posts featuring your business
- Social media platforms like
- Facebook or Instagram
Why They Matter:
They’re less consistent than structured citations but enhance your online business profile.
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Why Are Local Citations Important?
- Improve Local Search Rankings: Accurate citation submissions enhance your chances of appearing in local search results.
- Increased Customer Trust: Consistent local business citations build customer credibility and trust in your business. This helps you get more potential customers locally.
- Boost your Online Visibility: You’ll boost your online visibility by local citation building. And increase the chances of finding your business online.
- Boosts Google My Business Performance: Well-maintained Google My Business citations improve your local ranking and ultimately increase your business growth.
- Enhanced Website Traffic: More visibility means more clicks, leading to higher traffic and conversions in your business.
How to Build High-Quality Local Citations?
- Start with Your NAP: Ensure your Name, Address, and Phone Number (NAP) are accurate and consistent across all platforms. Even minor errors can confuse search engines and potential customers.
- Use Trusted Local Citation Sites: List your business on reputable directories like Google Business Profile, Yelp, and Bing Places. These sites are trusted by search engines and frequently visited by local customers.
- Leverage Local Citation Services: If you don’t have time to manage it yourself? Hire professionals to manage and create your citations on various platforms. It helps maintain consistency and saves your time.
- Monitor with a Local Citation Scanner: Use tools like Moz Local or BrightLocal to track your citations, identify inconsistencies, and fix errors quickly.
- Encourage Reviews: Positive reviews on platforms like Google and Yelp improve your reputation and strengthen your local citations. Ask satisfied customers to share their feedback online.
Challenges for Multi-Location Brands
- Consistency: One of the most significant challenges for multi-location brands is maintaining consistency across all listings. And ensure that all NAP information is correct and up to date even though they have thousands of locations.
- Consistency helps search engines to make your business profile stand out.
- Customers can easily rely on your information and increase trust and credibility.
- Incomplete Listings: Some platforms may have incomplete or inaccurate information about your business. So, because of incomplete citations, your business credibility and trust decrease online.
- Duplicate Listings: Another factor that affects your multi-location brand is duplicate listing. This also harms your SEO and confuses customers about which listing is correct.
- Inconsistent Branding: Inconsistent branding across different locations affects your business’s voice. Customers will get confused about your mission and values. And decrease the sales and growth of your business.
- Time-Consuming: Building citations for multiple locations can be time-consuming and resource-intensive; some citation directories may need an easier way to update your business information, forcing you to rely on customer support or manual updates, which can be time-consuming and unreliable.
When Is the Best Time to Get Local Citations?
Where to Get Local Citations?
- General Business Directories: Websites like Google My Business, Yelp, and Yellow Pages.
- Industry-Specific Sites: Platforms such as Avvo (for lawyers) or Healthgrades (for healthcare professionals).
- Local Directories: Chamber of Commerce websites or other city-specific listings.
- Review Websites: Sites like Trustpilot and BBB help with reputation building.
- Data Aggregators: Services like Infogroup and Factual distribute your business information to multiple sites.
Who Can Help You Get Local Citations?
- SEO Agencies: Agencies with expertise in local SEO can easily handle the citation building, ensuring accuracy and consistency across platforms.
- Online Marketing Services: Companies that offer local citation services and experts for multiple citations.
- Tools: Tools like Moz Local or BrightLocal allow you to find, manage, and submit citations on your own.
Common Myths About Citations
Myth: More Citations Are Always Better
Myth: Citations Only Help Local SEO
Myth: Citations Are a One-Time Task
Myth: Google My Business Is Enough for Citations
Myth: Citations are only about backlinks
Truth: Citations are about more than just getting backlinks (though they can help with that, too). The main goal of citations is to provide consistent and accurate business information across the web, helping search engines and potential customers find you. Citations build local authority, enhance visibility, and improve local search rankings. While some citations may offer backlinks, their primary role is to confirm the legitimacy of your business.
So, local citations are essential for your business growth and success. They need to be managed appropriately and consistently. It helps get better online visibility and boosts your business growth and success.
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Rishabh Sharma (Rish)
Founder, ICONIER Inc.
Over 7 years of experience in managing digital products with a specific focus on branding, lead generation, and delivering custom IT Solutions. Graduated from the University of London (U.K) in Business & Management. Rish saw the opportunity to improve and digitalize operations for small and large businesses by providing simple and innovative online solutions.
