As a business owner, do you want to upgrade your marketing strategies? If yes, you are at the right place.
In this blog, We will go through simple yet effective local marketing strategies that are easy to implement and used by many successful local business owners.
These strategies will help you to convert visitors into your local customers.
Run Google Ads
Google is the prime search engine. And by doing local advertising on Google you can boost your business inquiries and sales.
With pay-per-click (PPC) advertising, you can effectively target your audience within a reasonable budget.
Google ads help your business appear at the top of the search results, increase visibility, and attract potential customers.
Use Radius Targeting in Google Ads
You can use Google Ads’ radius targeting feature to reach a location-specific audience. This feature will allow you to target customers within a 5 to 10-mile radius of your business area. This will ensure your ads are visible to potential customers in your area.
By following these steps you can use this feature easily:
Sign in to Google Ads > Navigate to Your Campaign > Go to Settings > Click on Advanced Search > Select Radius Targeting > Save Your Changes > Review and Launch.
You can also read: How to Drop a Pin in Google Maps (Desktop & Mobile)?
Run Local Facebook Ads
By combining Facebook and Google Ads, you can easily create sustained growth for your business. While people scroll their news feeds, they’ll see your ads repeatedly and this makes your brand memorable in their minds. As they become more familiar with your business, they’re more likely to buy your product or service when required.
Highlight Your Distance in Mobile Ads
Being a local business owner, you have a big advantage over national chains. They cannot target nearby location-specific audiences but you can. During ads mention how far you are from the customer’s location. This not only brings more convenience but encourages customers to buy from you.
Build Custom Landing Pages for Each Campaign
Your ads should take customers to a specific landing page. This makes the experience more smoother and helps improve your conversions.
An effective landing page always has this:
- A clear and concise Call-to-action (CTA)
- How can your product or service help your audience?
- Who are you?
- The benefits and features of your product or service.
Use Remarketing to Get Reviews
Getting positive reviews is essential for any local business advertisement strategy. By using remarketing ads you can remind your happy customers to leave a review after visiting your website. Positive reviews will help in building more credibility and trust among new customers.
- Create a Remarketing Campaign: First, set up a remarketing campaign by using platforms like Google Ads or Facebook Ads. You need to target people who have purchased from you before.
- Segment Your Audience: You need to target those people who have either purchased from you or taken your service, as they are more likely to leave a review.
- Craft a Review Request Ad: Now you need to design an Ad that politely asks for a review.
- Offer an Incentive (Optional): You can offer a small discount for those who leave a review.
- Link to Review Platforms: Make the whole process easy for the customers to leave a review.
Try Call-Only Ads
If you are a local service business owner that drives sales from phone calls, local internet marketing services like call-only ads are perfect for your business.
These ads make it easy for potential customers to call you directly without going to your website page.
Use Storefront Images in Ads
If you have a physical location, show a picture of your store in your local marketing platform ads. This will make your business memorable in the minds of local customers. And the chances of buying your product or service will be high.
Optimize Your Google Business Profile
Google My Business (GMB) is the online profile of your business for “near me” searches. A GMB profile includes information like the business name, address, phone number, website, hours of operation, and customer reviews.
- A well-optimized profile helps you get to the top of “near me” searches.
- It helps in getting more online visibility.
- Local area foot inquiries will start increasing.
- Helps in building trust and credibility among future customers.
Encourage Reviews
Positive reviews are the key to marketing a small service business. Ask your satisfied customers to leave a positive review.
This will help increase trust and credibility among future customers. Positive reviews always help you stay ahead of competitors.
Use Local Hashtags
Using local marketing business hashtags like #YourCityEvents can make it easier for people to find your business on social media. This is an effective strategy for local online marketing.
Connect with Local Influencers
By partnering with local influencers who have similar target audiences. Offering a free product or service to them in exchange for a shoutout can help you reach a wider audience in your local area.
Run Contests or Giveaways
Humans love free stuff, and hosting contests or giveaways is a fun way to grab customer attention. Offering something for free in exchange for a social media follow or visit can boost engagement and business awareness.
Automate Your Social Media
At Iconier, we help businesses manage their social media. So, you can focus on your business. We are one of the best marketing agencies in the US.
Do volunteer work in your local community
Volunteering in your community is a great way to connect with local people and this will help in increasing your brand visibility. Businesses thrive on trust and giving back through volunteering shows that you care about more than just sales.
Create seasonal content
By creating seasonal content you can easily grab attention during the key times of the year. You can also provide some discounts to attract local customers.
Offer referral incentives
Referral incentives are one of the best local business advertising ideas for small businesses. Offer your current customers a reward—like a discount —for referring new customers to your business. It’s a win-win: your customers feel appreciated, and you get new business without spending a lot on advertising.
You can also read: Increase Your Local Visibility: Optimizing ‘Near Me’ Searches
Encourage word-of-mouth marketing
It’s the most effective marketing strategy that relies on consumers to spread the word about your company or product. This strategy makes the process so easy. People will trust and buy from you.
By using these local marketing strategies, you can build a successful business. These strategies will help you stand out from your competitors and bring more sales to your business. If you need our help you can contact us!
Social Share
Rishabh Sharma (Rish)
Founder, ICONIER Inc.
Over 7 years of experience in managing digital products with a specific focus on branding, lead generation, and delivering custom IT Solutions. Graduated from the University of London (U.K) in Business & Management. Rish saw the opportunity to improve and digitalize operations for small and large businesses by providing simple and innovative online solutions.
