Table of Contents
Toggle
Business success depends on converting visitors into customers, and a good conversion rate is the ultimate goal. Either through paid ads or organic marketing, you can drive a targeted audience for your online business. But being a new business owner how do you know if you are performing well? How can you improve it to boost sales and drive growth to your business?
In this blog, we’ll go through what a good conversion rate looks like. And also some actionable steps to improve it. You’ll know exactly how to convert more visitors into loyal customers and maximize your business growth.
What is a good conversion rate?
A good conversion rate depends on various factors like industry, business type, and marketing strategies. The average conversion rate typically falls between 2% and 7%.
However, the businesses that focus on refining their business strategies can push this number much higher. It depends on how well your business appeals to visitors and their unique needs.
The top-performing websites aim for conversion rates above 10%. Do you also want to know the strategies they are using in their business?
Types of Conversion Rate
You can convert visitors into loyal customers using various conversion methods like organic marketing, Pay-Per-Click advertising (PPC), and through your website.
In this blog, we’ll focus on how to improve conversion specifically through paid advertising and optimizing your landing page.
You can also read: How to Drop a Pin in Google Maps (Desktop & Mobile)?
Why the Classic CRO Test Falls Short
A common mistake businesses make with their landing page is they add small tweaks like changing a button color or font and think this will increase their conversion rates. While these changes might lead to a small 1-2% boost, they won’t create a significant impact.
For a real increase in conversion, you need to focus on improving your offer, understanding your audience’s needs, and rewriting your conversion copy. These strategies will drive results and help turn visitors into repeat customers.
Industry-Specific Conversion Rates
Every industry has its average conversion rate, so comparing your business with other fields can be misleading.
For example, eCommerce conversion rate optimization focuses on improving the user experience. On the other hand, home improvement contractors concentrate on building trust and credibility more.
For eCommerce, average web conversion rates typically range between 1.5% to 3%, while top performers see rates upwards of 5%.
You can also read: Guide to Using Google Maps Route Planner
The Power of Tracking Conversions
Tracking your conversions is a great way to improve your business. By knowing what actions visitors are taking and what pages they visit.
By knowing this information you can improve various areas in your business:
- You can build a data-driven marketing strategy.
- You can avoid the decision-making process based on intuition.
The Conversion Rate Formula Explained for Businesses
To calculate your conversion rate, divide the number of conversions by the total number of visitors, then multiply by 100. For example, if 200 people visit your site and 10 of them complete a purchase, your conversion rate is 5%. This formula will help you evaluate the effectiveness of your website and marketing campaigns.
Use this formula:
(Number of Conversions / Total Number of Visitors) x 100.
Utilizing Analytics Tools
By using tools like Google Analytics or any CRM system, you can easily get valuable insights into your marketing performance.
With these tools, you can track user behavior, and see which pages are performing well and where visitors are leaving.
4 Proven Strategies to Boost Conversions Rates
Do you want to know what strategies can help you to leave behind all your competitors? By analyzing thousands of landing pages, we get to know the impactful formula.
1. Understand your audience
By understanding your audience’s needs and what they seek from your product or service, you can tailor your messaging to address their specific problems and showcase how your business provides the solution.
2. Create Engaging Content
Content is king when it comes to converting visitors. High-quality, engaging content that speaks to your audience will keep them on your site longer, and increase the chances of conversion. Also, it helps in building the authority and credibility in the market.
3. Test 10, Find 1 Unicorn Landing Page
Not every landing page is a hit but through A/B testing and continuous optimization, you can find the one that converts best. Check out your competitors and what they are doing. Test different layouts, offers, and messaging, which will help you find the best one.
4. Change the Offer
If your current offer isn’t converting well, make some changes by understanding your audience’s needs. Don’t be generic, make an offer that grabs your audience’s attention. Try something more specific and valuable. And most important always focus on helping people rather than just selling your product or service.
Improving your conversion rate isn’t something that happens overnight. But with the right strategies and tools, your business can achieve significant growth. At Iconier, we help businesses in achieving a good conversion rate at affordable prices.
You can also read: Increase Your Local Visibility: Optimizing ‘Near Me’ Searches
Frequently Asked Questions (FAQ’s)
The average e-commerce conversion rate is 2.5% to 3%.
A conversion rate is the percentage of visitors who take the desired action on your website and landing page. This action could be a purchase, filling out a form, signing up for a newsletter, or any other goal you want visitors to take.
A good conversion rate for Google Ads is higher than 5.31%.
To calculate the conversion rate in your business, use the formula: (Number of Conversions / Total Number of Visitors) x 100.
A good conversion rate for a landing page is around 10% or higher.
It’s normal but a good conversion rate is in between 2% to 5%.
Social Share
-
Facebook
-
Twitter
-
Pinterest
-
Linkedin
Rishabh Sharma (Rish)
Founder, ICONIER Inc.
Over 7 years of experience in managing digital products with a specific focus on branding, lead generation, and delivering custom IT Solutions. Graduated from the University of London (U.K) in Business & Management. Rish saw the opportunity to improve and digitalize operations for small and large businesses by providing simple and innovative online solutions.