11 Ecommerce Platforms: Find the Perfect Fit for Your Online Store

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Do you want to launch an ecommerce store? But don’t know which platform is right for your business. Don’t worry; In this blog, we’ll compare the 11 best ecommerce platforms available today for online businesses. We’ll break down all the pros and cons and help you make an informed decision for your online business. You can efficiently execute your online business plan after reviewing every platform.

What is an Ecommerce Platform?

An ecommerce platform is a software that helps businesses create and manage their online store. It includes payment processing, customer interaction, and inventory management. The primary goal of the top ecommerce platforms is to provide everything needed to operate a successful online store, such as:

  • Storefront Creation: Build a user-friendly online shop.
  • Payment Processing: Handle secure transactions through various payment methods.
  • Inventory Management: Keep track of stock levels and orders efficiently.
  • Marketing Tools: Implement SEO strategies, email marketing campaigns, and social media promotions.
  • Customer Support: Engage with customers and resolve issues effectively.

You can also read: How to Drop a Pin in Google Maps (Desktop & Mobile)?

Key Features of Best Ecommerce Platforms

While evaluating ecommece solutions, consider the following features for creating the best ecommerce websites:

  • User-Friendly Interface: A clear and concise dashboard makes the navigation process easy. 
  • Customization Options: The best ecommerce platform allows you to change the look and feel of your store according to your brand personality.
  • SEO Capabilities: They have features that help improve your store’s visibility in search results.
  • Mobile Responsiveness: Best ecommerce platforms ensure your store looks good and works well on mobile devices.
  • Security Features: Protect customer data and transaction details with secure features.
  • Customer Support: Also provide customer support if you need any help.

Remember that 80% of the visitors read your headline, but only 20% read your whole content. So, make your landing page headline shorter and crisp with a better hook.

You can also read: Increase Your Local Visibility: Optimizing ‘Near Me’ Searches

Top 11 Major Ecommerce Platforms

1. Shopify

Shopify is one of the most popular eCommerce platforms around the world. It’s easy to use and offers multiple features. It helps you sell your products all over the world. Even Shopify is also useful for beginners who are looking to create e-commerce websites.

Why choose this ecommerce platform?

Perfect for all business sizes. You can easily start your business from home and grow until you become an international brand. It allows you to create a professional store quickly.

Pros

  • Simple and user-friendly interface.
  • Excellent customer support.
  • Many features are available to enhance your store.
  • Primarily designed for B2C but can support B2B with additional apps.

Cons

  • Monthly fees increase after adding on extra features.
  • Limited customization for advanced users.

Plans and pricing: First, you can try Shopify’s free trial. No credit card is required. Paid plans start from $29 per month, depending on your needs.

G2 rating ⭐: 4.4

Selling Features: Shopify makes the selling process easy. You can easily create the best online storefront without any technical skills and have full control over your product listing. You can sell unlimited products, manage inventory, and even offer discounts with just a few clicks.

Payment Processing: It has built-in payment processing. This feature lets you accept payment via credit cards, debit cards, and digital wallets like Apple Pay and Google Pay without needing third-party services.

2. WooCommerce

WooCommerce is a free, open-source plugin that transforms a WordPress website into an ecommerce store.

Why choose this ecommerce management service?

WordPress is useful for e-commerce and a great choice for customizing your online store. It offers flexibility and customization for building online stores.

Pros

  • Free with customization options.
  • Full control over your store.
  • Self-hosted

Cons

  • Technical knowledge is required to set up.
  • Additional costs for hosting and premium features can add up.

Plans and pricing: The basic WooCommerce plugin is free, but hosting and additional features will be costly.

G2 rating ⭐: 4.4

3. BigCommerce

It offers web hosting and customization options for your eCommerce store. And also tools for international selling.

Why choose this ecommerce platform?

BigCommerce is a top ecommerce platform for enterprise-level companies. It’s ideal for businesses looking to expand their B2B and B2C platforms online.

Pros

  • Best platform for growing businesses.
  • No transaction fees on sales.

Cons

  • May be overwhelming for small businesses.
  • It has more expensive themes compared to other platforms.

Plans and pricing: Start at $29.95 per month.
G2 rating ⭐: 4.2

You can also read: Benchmarking Your Success: What’s Considered a Good Conversion Rate in Business?

4. Wix

Wix is primarily a drag-and-drop website builder but also offers ecommerce solutions for small businesses.

Why choose this ecommerce platform?

Wix makes the online store formation easy using the drag-and-drop interface. It helps you accept payments, track orders, and manage inventory across multiple channels.

Pros

  • User-friendly with customizable templates.
  • Free basic plan available.
  • Have marketing and SEO tools.

Cons

  • Limited ecommerce features compared to other platforms.
  • Tracking and analytics features are available with a paid plan.

Plans and pricing: The Basic plan starts at $29 per month.

G2 rating ⭐: 4.2

5. Squarespace

Squarespace is known for its beautiful design templates and user-friendly interface.

Why choose this ecommerce platform?

This is best for businesses that are in the creative industry.

Pros

  • Have creative and professional design templates that look great. 
  • No transaction fees

Cons

  • Have limited payment options compared to other platforms.
  • Don’t have advanced ecommerce features.

Plans and pricing: Basic plans start at $28 per month.

G2 rating ⭐: 4.2

You can also read: Guide to Optimize Google My Business Listing: 10 Tips for Better Rankings

6. Magento (Adobe Commerce)

Magento now known as Adobe Commerce, is a platform designed for larger businesses. It’s a non-hosted ecommerce platform, one of the best wholesale ecommerce platforms. Magento supports both B2B and B2C models of businesses.

Why choose this ecommerce platform?

Adobe Commerce is best for businesses that want a high level of customization. To maximize its potential you need an in-house developer.

Pros

  • Have highly customizable options for your store. 
  • Excellent for large businesses.

Cons

  • Require technical knowledge to set up and maintain.
  • Hosting is not included.

Plans and pricing: Magento offers custom pricing based on your business needs.

G2 rating ⭐

7. Square Online

Square Online is a straightforward platform for small businesses that integrates with Square’s payment system.

Why choose this ecommerce platform?

This platform is great for businesses that already use Square for in-person sales.

Pros

  • Free plan available with basic features, 
  • Good for physical location businesses.

Cons

  • Limited ecommerce features compared to other platforms.
  • Primarily for small business owners.

Plans and pricing: Free option available, Paid plans start at $29 per month.

G2 rating ⭐: 4.2

8. Big Cartel

This ecommerce platform is for artists and makers who want to sell their work online.

Why choose this ecommerce platform?

It’s ideal for small-scale artists and perfect for small-scale sellers.

Pros

  • Free plan available for small stores (up to five products).
  • Simple to set up and manage.
  • Built-in tools for marketing your products.

Cons

  • Prizing is based on the number of products.
  • Have limited features for larger businesses.

Plans and pricing: Paid plans start at $12 per month.

G2 rating ⭐: 4.2

You can also read: Guide to Using Google Maps Route Planner

9. PrestaShop

It’s an open-source e-commerce platform that offers flexibility and customization.

Why choose this ecommerce platform?

This platform is great for those who want to create a unique shopping experience.

Pros

  • Free to download and use.
  • Highly customizable with various themes and plugins.

Cons

  • Requires technical skills to set up effectively.

Plans and pricing: It’s free but requires cost for hosting and additional features.

G2 rating ⭐:4.3

10. Shift4Shop

It’s one of the best affordable ecommerce platforms. It’s easy to use.

Why choose this ecommerce platform?

It’s easy to use and mobile-friendly. Perfect for small business owners who are looking for a cost-effective option.

Pros

  • Easy to use.
  • No monthly fees if you use Shift4Shop’s payment processing.

Cons

  • Limited design options.
  • Less advanced compared to other platforms.

Plans and pricing: Plans start at $29 per month, with free options available for payment processing users.

G2 rating ⭐: 3.9

11. Ecwid

Ecwid allows you to add an online store to any existing website.

Why choose this ecommerce platform?

It’s great for those who want to maintain a website while adding e-commerce functionality.

Pros

  • Offers a free plan for small businesses.
  • Supports various payment methods.

Cons

  • Cost depends on the number of products added.

Plans and pricing: A free plan is available, with paid plans starting at $15 per month.

G2 rating ⭐: 4.0

Which Ecommerce Platform is Best for SEO?

If you want to boost your online store’s visibility in search engines, having an e-commerce platform with strong SEO capabilities will help you out. SEO helps your website appear higher in Google search results. Among all major e-commerce platforms, Shopify and BigCommerce stand out as the best options for SEO.

Why Shopify is Great for SEO:

  • Customizable meta tags
  • Mobile Optimization
  • SEO apps

Why BigCommerce Excels in SEO:

  • No transaction fees
  • Built-in SEO features
  • Easy integration with Google

Selecting the top ecommerce platform depends on your business needs, budget, and growth.

Whether you need a custom e-commerce solution, a cloud-based e-commerce platform for scaling, or an easy-to-use online shop platform, understanding your options is key to finding success.

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Rishabh Sharma (Rish)

Founder, ICONIER Inc.

Over 7 years of experience in managing digital products with a specific focus on branding, lead generation, and delivering custom IT Solutions. Graduated from the University of London (U.K) in Business & Management. Rish saw the opportunity to improve and digitalize operations for small and large businesses by providing simple and innovative online solutions.

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